Wallstreet Journal Article

We were interviewed the on the 5th of July for this article. Special thanks to the PR team working for Spout.com that set this interview up. Below is the article that was printed on 07.07.07 in the Wallstreet Journal.

Article Headline: Why a festival favorite is screening free on the Web
By JAMIN BROPHY-WARREN
July 7, 2007; Page P2 of Wallstreet Journal

“Four Eyed Monsters,” a low-budget movie by two young actor-directors
in Brooklyn, N.Y., had won critical praise, but until a few weeks ago,
it was still without a distributor. Then its creators decided to try
an unusual promotion for a feature-length film: They posted it on
YouTube, where anyone can watch the entire 71-minute movie, free.
Since June, the film has been viewed more than 670,000 times online,
where it will be posted through Aug. 15.
[Four Eyed Monster]

The fictional film is based on the relationship of its creators, Arin
Crumley and Susan Buice, who met on an online dating site. For the
first four months they were together, they communicated through notes,
pictures and videos, never speaking to each other out loud. These
early exchanges inspired the film.

The couple took the movie to film festivals, including the alternative
Slamdance festival, and posted background footage from the film on
their Web site in 2005.

This spring, however, the duo was still without a distribution deal
and mired in debt after spending $100,000 on the film on 10 different
credit cards. “Some people go to grad school,” says Mr. Crumley. “We
made a film instead.”

To help recoup some of their expenses, they made an arrangement with
YouTube to show the entire film (the normal limit is 10 minutes), and
struck an agreement with Spout.com, a movie recommendation site. For
every new member that joins Spout by following a link on the film’s
YouTube page, Spout will give the filmmakers $1. So far, they say they
have made more than $30,000.

HOW TO FIND IT: Search for “Four Eyed Monsters” at YouTube.com.