What we learned from our DIY Thursdays in September run

Download the Excel document that shares the box office and attendance for each week at each theater.

You can see each week does better then the previous. This proves our theory that when you give a film time for word of mouth to spread you’ll see that occur, provided people like the film. It also proves that this technique of showing the film once a week can be considered pre-release screenings, and theatrical bookings can be made with the proof that the film has the ability to spark word of mouth. Combine this with what we see on our comments page with everyone becoming more interactive in the project by posting their thoughts about the film and it starts to really make sense to get a film first out to some core people that are going to really promote it. Then with that base start to expand. So thats where we are now, expanding. We’ll post some info about how our one week run at cinema village goes December 1st to see if we continue to see growth in New York or if the potential of the film has been tapped by the several hundred people who saw the film in September.

Below are some charts displaying what happened in September. Feel free to re-post, re-use, re-powerpoint, re-distribute in anyway all of the contents of this post.


Total attendance of Four Eyed Monsters playing in 6 cities every Thursday in September

Per Week Totals of Four Eyed Monsters playing in 6 cities every Thursday in September

Per Screening Average of Four Eyed Monsters playing in 6 cities every Thursday in September

Click here for directory of high res .PSD and .PCT files of the above graphics.

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4 Responses to “What we learned from our DIY Thursdays in September run”

  1. Mike Hedge Says:

    very cool!!!!!

  2. Nathan Says:

    Yay! Chicago loved you. I’m glad I got to be a part of it!

  3. Four Eyed Monsters » Blog Archive » Project Pedal - Response to Four Eyed Monsters Says:

    [...] from Project Pedal left us this video response to our thursdays in september video about our self distribution we did in September 2006 releasing the film to 6 cities. Comments RSS [...]

  4. Four Eyed Monsters » Blog Archive » Hearts and love-o-meters Says:

    [...] September did go well and we posted another tutorial about self-distribution presenting exact stats of how everything went down. Comments RSS [...]

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