Distributing your short videos all over the web

Here is the basic idea for posting short videos to the web.

Step 1. Encode. Here are some h.264 settings and dimensions that work well for 4:3 video:

You can also quicktime to export to the iPod codec if your video is short enough for the resulting file to be under 100 mbs and if your quicktime movie is in a 4:3 pixel dimension. So for example if your video is 720 by 480, don’t export from quicktime into the ipod codec. In that case use either the above settings or use compressor and adjust the bitrate to the something between 500 and 1500 depending on how long your video is. You want to go with the highest bit rate you can while still having the resulting file be under 100 mbs.

Step 2. Post the video to Tubemogul. What will happen is you’ll browse to the file on your hard drive that is under 100 mbs and then hit “choose” and then the file will be uploading while you fill in a tittle description and tags. These are very important. You want to include the full name of any individual appearing in your video and the projects name and any themes or topics discussed. The description should also include a few links to peoples blogs and projects websites.

Step 4. Once the progress bar is complete, the full is on their server and you can now hit the big green “upload” button.

Step 5. Now you are ready to “Launch” the video. Enter in log-in information of all 12 video sites and then hit Launch and TubeMogul will proceed to upload to your video to all 12 sites for you.

NOTE: Obviously you must go join all 12 of these sites which can be a pain but it’s worth it for getting into a lot of video search engines.

Step 6. One of the 12 is blip.tv where you can log in and edit the post including and HTML you want to show up on your blog. You can also add images and other html content at this time. Then when you go to save your changes, you can also check off a bunch of re-distribution options that send your video to a myspace blog, a myspace bulletin, flickr, twitter, delcious and others. Once you hit “save post” you are live all over the web. Your content being in so many places with so many out going and incoming links helps with search engine optimization.

NOTE: Before being able to check off the re-distribution options in blip.tv you must first set those re-distribution options up in Blip.TV. Go to the Dashboard and then go to “distribution” and go down the list and set up any re-distribution option you can.

END OF TUTORIAL - START OF RANT

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So for now I feel I’ve cracked that code and can move on to solving other problems. However, this all will evolve and change in the future. And if tubemogul is reading, I’ll just say this, the only thing that would be better would be going to more video sites. But if the other video sites are reading I’ll say this.

The only thing better then working with Tubemogul is to simply allow a content creator to submit an RSS feed to you and your site scrapes off the content and includes it in your video site. Transcodes it, monteizes it, whatever. And if the creators of RSS are reading, all I’ll say is that the only thing better would be license, commenting and various transcoded format info included in the content creators RSS feed. And by license I mean not only CC but also a payee info so if a site monetizes content on the RSS feed they know who to pay.

But I’ll add a second thing that would be better to add to the workflow of publishing of video on the web. When you publish video you upload a file. Well what if you actually uploaded two files. The second file could be a meta data file. Your RSS feed could have an encloser for your video file and a second enclosure for the meta data of that video. You could create the meta data in a stand alone local application or a web application that multiple users could contribute to or the best option would be generate the meta data file from your editing software.

When you shoot and edit a lot of meta data gets added to the clips, time stamps, locations, descriptions, transcribing footage etc…

And if you think about editing music and other video assets from the web, in the future the meta data of the media you edit might have extremely rich information already embeded. That inforamtion can be kept in tact while you edit and exported when your video is complete.

So the result could be as simple as being able to provide a credits page with time stamps or could be as complex as being able to watch video in an envirnoment that leads you get more informaiton about the footage, people, objects, products etc, while you watch the video.

And the best use of this would be auto mash ups that could be created by computers on the fly. For example you search for videos Arin Crumley is in and you see a montage of all the videos I’ve been in recently. Doesn’t matter who posted them or where they are on the web. The meta data could have very specific information about whats in the video footage.

Anyway, enough sci-fi for now. Geniuses of the world, get to work! And let me know when it’s all done and I’ll try to do some really artistic things utilizing that meta data.

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